Trampoline Park Party Revenue: 5.5% of Sales, 4x Per Guest

Airtopia opened its park in McAlester, Oklahoma in the summer of 2026, and the company booked 65 birthday parties and group events in its first full month of trading. It hosted 37 of them. The party line on the July revenue statement was $13,371.80 out of $243,079.27, which is 5.5% of everything the building took.

Divide that by the 37 bookings actually hosted and the average receipt is $361.40. Spread across a typical 12 guests, that works out to $30.12 a head. General admission in the same month produced $7.43 for every guest check-in, and concessions produced $9.92.

So the party line is the second smallest of the six categories the company reports, and the highest revenue per person in the building. Both numbers are correct at the same time, and the gap between them is the design question. A party room is less a revenue category than a slot machine with four pulls a day.

What follows is the arithmetic behind that claim: how the $361.40 average compares with published party prices in three markets, how many slots one room can sell, what 400 sq ft (37 m²) of party room costs against the rest of the floor, and the point at which a second room stops being a nice idea.

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1. The second-smallest line earns the most per person

Lelantos Holdings, the parent company of Airtopia Adventure Parks, published the July figures on 13 August 2026 and split revenue into six categories. The same release recorded 8,360 guest check-ins and 569 active memberships.

Two features of that table matter more than the rest. Concessions and the in-house eatery produced $82,893.25, which makes food the largest single line and not admission. And $28,406.68, or 11.7% of the total, is not assigned to any category at all. The release warns that the categories are pulled from different operational systems and should not be added together unless the company identifies them as a combined total.

Per person, the party line behaves unlike every other one. A party guest is not a check-in: they arrive as a group, they stay for a fixed block, and they buy a package instead of a ticket. On the disclosed average and a 12-guest party, revenue per head is $30.12, against $7.43 for a general admission check-in that month.

That comparison needs one caveat before anyone builds a case on it. The 8,360 figure counts check-ins, not paid admissions. It includes 569 members, cinema-only visitors, and parents who walked in without jumping. The $7.43 is a blended number dragged down by non-paying entries rather than a ticket price, so the fourfold gap is an order-of-magnitude signal, not a precise multiple.

The same caution cuts the other way. Some of the $30.12 is admission the park would have sold anyway if those twelve children had arrived individually. The party line measures a bundle, and a bundle is not a new market. It is the same demand, packaged at a higher price and a fixed time.

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2. What $361.40 buys: three published price ladders

Airtopia does not publish its party packages, so the average has to be tested against operators that do. The three ladders below come from operator pages in the United States and the United Kingdom, all read on 24 October 2026 and converted at $1.34 to the pound.

Read down the per-guest column and the American and British ladders land in the same band: $34 to $45 for a two-hour party with a room and food. The UK Essential tier at about $28 is the exception, and it is sold Monday to Thursday only. That discount buys weekday capacity rather than weekend volume, which is the first hint about where the real constraint sits.

The implied $30.12 per guest at Airtopia sits below every weekend package in the table. There are two readings. Either the average party is smaller than 12 guests, or a single-site operator in a secondary market prices under the national chains. The data cannot separate the two, because the release gives parties hosted and dollars but not heads per party.

The arithmetic does bound it. At $35 a guest, which is the Urban Air table rate, $361.40 covers 10.3 guests. At $30 it covers 12.0. At $25 it covers 14.5. Each of those is a plausible Saturday booking, so the average receipt is consistent with a normal-sized party priced at or slightly under the chain rate.

One structural difference changes what the revenue line means. Urban Air charges $349.99 for 10 guests with a reserved table and bottled water, and the private room with two pizzas costs $100 more. AirHop includes pizza in its per-head price. Galaxy includes three large pizzas and 45 minutes in a room. All three call it a party package, and they contain different amounts of food. Airtopia reports concessions separately at 34.1% of revenue, so its party line may be food-inclusive or food-exclusive, and the release does not say which.

Why this matters to a buyer: a party price is not comparable across operators until you know whether food, socks, a room and a host are inside it. Two parks quoting $30 a head can be twenty margin points apart.

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3. One room, four slots a day

A party slot is not two hours. It is two hours plus the reset: tables cleared, icing wiped off a bench, room swept, next group checked in. Call it 150 minutes, which is the assumption the rest of this section rests on. A park trading 10:00 to 20:00 has 600 minutes in the day, so one room yields four slots.

Birthdays cluster at weekends. A room sold only on Saturday and Sunday therefore produces eight slots a week, and at 4.43 weeks in July that is 35.4 parties a month. McAlester hosted 37.

Thirty-seven hosted parties against a theoretical weekend capacity of 35.4 is 105% of one room. That does not mean the arithmetic is wrong. It means at least one of three things is true: the park runs two rooms, some parties were hosted on weekday evenings, or the reset is shorter than 30 minutes. Airtopia has published neither its floor plan nor its room count, and this article will not invent either.

What the ratio does establish is the shape of the constraint. At 37 parties a month the room is effectively full at weekends, so growth has to come from weekday slots or from a second room. Both are capacity decisions taken at design stage, not marketing decisions taken after opening. A park that opens with one room and finds the ceiling in month two has already spent its fit-out budget.

The weekday column is the one most operators leave empty. AirHop restricts its Essential tier to Monday to Thursday precisely because those slots are unsold, and a party on a Tuesday does not compete with a Saturday booking for the same table. Adding two weekday evenings to a single room adds 8.9 parties a month, or $3,216, from floor space you already pay rent on.

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4. What 400 square feet costs

Party rooms are usually the cheapest floor in the building and the easiest to mis-size. A room that seats 15 children at a 12-foot table, with a serving table and a clear path to the door, needs roughly 400 sq ft (37 m²). Urban Air states in its party FAQ that a 12-foot table seats 15 children comfortably and up to 20 if nobody minds being squeezed, which is where the 15 comes from.

Rent for 400 sq ft, at the $24.79 per sq ft national retail average CBRE reported for the second quarter of 2026, is $9,916 a year. The same average applied to a whole box was the starting point for the rent and occupancy cost breakdown. Against $13,372 of monthly party revenue, occupancy cost is 6.2%. The 12% to 13% ceiling that retail tenants normally work to is not close.

Revenue per square foot tells the same story from the other side. The party line annualises to $160,462 from 400 sq ft, or $401 per sq ft. A whole park does not come close: $243,079 a month across a 31,512 sq ft box, the size Altitude Arlington declared in its Texas filing, annualises to $92.57 per sq ft. The room earns 4.3 times the park average per square foot.

That ratio is also the most misleading number here, and it is worth saying why. The room does not earn $401 per sq ft by itself. It earns it because a trampoline floor, a cinema and an arcade next door pull families in, and because the package bundles access to them. Remove the attractions and you have a decorated box with a table in it. The correct comparison for a second room is incremental revenue against the next best use of 400 sq ft, not this ratio against the park average.

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5. What the data does and does not show

Six limits, ordered by how much they move the conclusion.

1. One park, one month, unaudited. The release describes the figures as preliminary, drawn from internal operating reports and subject to reconciliation. July was also the first full month of trading, which is often the strongest month a new park has, because local curiosity and local press both peak together.
2. 11.7% of revenue is unassigned. At $28,406.68 the unattributed amount is more than twice the party line. If a third of it belongs to parties through a different system, the party share moves from 5.5% to about 9%.
3. Heads per booking are unknown. Without that figure, price and headcount cannot be separated, which is why section 2 gives a range of implied guest counts instead of one answer.
4. Food may sit in either line. Concessions is 34.1% of revenue and reported separately. Whether a party package includes pizza decides whether the $361.40 average is a gross or a net figure, and the disclosure does not resolve it.
5. Check-ins are not admissions. The 8,360 includes members and non-jumping visitors, so $7.43 per check-in understates the price of a walk-in ticket and the fourfold gap is approximate.
6. Room count and floor area are not published. The 400 sq ft room and the four-slot day are modelling assumptions, labelled as such, not measured facts about this park.

None of that collapses the central point, which survives all six limits: party revenue per person is several times higher than general admission revenue per check-in, and the party line stays small because of slots rather than because of demand. What the limits do rule out is a forecast. Anyone quoting a party revenue target off this dataset is quoting an assumption wearing a number.

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6. The cost side: host hours, food and the second room

Revenue per booking is the easy half. Contribution per booking is what decides whether a second room pays.

Start with labour. A two-hour party with a 30-minute reset consumes 2.5 host hours. The May 2025 Occupational Employment and Wage Statistics put the median hourly wage for recreation workers at $15.46. Loading that at 1.25 for payroll taxes and benefits, the method used in the labour cost per square foot analysis, gives $19.33 a staffed hour. One party therefore carries $48.33 of host time, or 13.4% of the $361.40 receipt. At 37 parties a month that is 92.5 hours and $21,456 a year.

Food is the variable the published data cannot resolve. Galaxy includes three large pizzas in $444.02, AirHop includes pizza in £26.95 a head, and Urban Air charges $100 for a room that arrives with two large pizzas. If food is inside the package, its cost per head comes out before anything else. Contribution per party is the package price minus host hours times the loaded rate, minus food cost per head times guests, minus socks and favours.

Write that formula with your own numbers rather than these. The useful detail is that the two large deductions scale with headcount in different ways: host hours are fixed per slot, food is per head. A party that grows from 10 guests to 15 adds revenue and food cost but no host hours, which is why a second room is usually a better buy than a larger room. A larger room adds floor area, rent and reset time for the same four slots a day.

On the second room the arithmetic is blunt. Doubling weekend capacity from 8 slots to 16 adds 35.4 bookings a month at the current average, or $12,794. The room costs $826 a month in rent at the national retail average. Rent is never the reason not to build it. The reason is the 400 sq ft of floor that could have held a climbing wall, a ninja course point, or twenty more seats beside the cafe, plus the host hours you cannot fill on a Tuesday.

There is a version of this decision that goes wrong quietly. A park adds a second room because weekends are full, then discovers that the second room is full only in November and December, and empty in February. Party demand in most markets tracks school terms and birthdays rather than the calendar average. The membership pricing analysis makes the same point about recurring revenue: a fixed cost looks cheap against peak demand and expensive against the trough.

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7. Three floor-plan decisions this changes

7.1 Room size: 350 to 450 sq ft, not more

Below 350 sq ft, a 12-foot table plus a serving table blocks the door and the host has nowhere to stand. Above 450 sq ft for 15 children, you are paying rent on floor that holds nothing. The room is a table, a serving run and a turning circle. The birthday child does not need a stage.

7.2 Position: its own entrance, not a route across the floor

A group of twelve arrives at 13:55 with presents, a cake and a cool bag. If their route to the room crosses the trampoline floor at peak, they walk through the busiest zone in the building carrying things that cannot be dropped. Give the party room a door from the lobby or the car park side, and a check-in point that is not the main till. The 22,000 sq ft layout breakdown treats zone adjacency as the first constraint for the same reason.

7.3 Walls: a hard room beside a soft floor is a noise source

Fifteen children in a room with hard walls, a hard floor and a closed door produce a level that carries into the park and into the unit next door. Absorption on the room ceiling, a soft floor finish and a door that seals are cheaper at fit-out than after the first complaint. The noise control analysis works through the reverberation arithmetic. The party room is where it is easiest to get right and most expensive to retrofit.

Equipment for the room itself is modest: tables and benches rated for children standing on them, a wipe-clean finish, storage for presents, and a serving counter with a socket for a cake fridge. The park accessories range covers the tables, barriers and signage that go with it. Compliance is the same as anywhere else in the building: the room sits inside the licensed floor area, the egress route is unchanged, and anything the children climb on falls under the play equipment standard for that market rather than the trampoline standard. Check the certificate scope with the supplier rather than the certificate logo, and start from the safety standards page.

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8. Decision rules, not forecasts

Four rules follow from the numbers above. None of them predicts anything. Each one tells you what to do with a measurement you already have.

Rule one, on capacity. If weekend slots sell above 80% for two consecutive months, add a room or open weekday evening slots before raising the price. A price rise on a sold-out Saturday buys margin once. A slot buys it every week.

Rule two, on pricing. If your average party receipt is below the cheapest published ten-guest package in your own market, the package is the problem, not the marketing. Compare like with like first: food, socks, room time and host included.

Rule three, on floor area. If your room exceeds 450 sq ft and holds 15 children, the extra area earns nothing. Move the serving table to the wall, cut the room to 400 sq ft, and spend the difference on seating outside it, where parents wait and buy coffee.

Rule four, on the share. If parties are still under 5% of revenue after twelve months of trading, check whether you sell them on weekdays at all. A park with four empty weekday slots and a 5% party share has a calendar problem, not a demand problem.

If you are at the design stage rather than the diagnosis stage, the useful question is not how many party rooms a park of your size should have. It is how many slots a week you can staff, and what each slot has to earn to cover its host hours and its share of the rent. A design team that starts from the slot count will size the room correctly on the first drawing.

Get a free design and quote →

Send us your floor plan and the number of party slots you expect to sell each week, and we will return a layout with the party room sized against them. The design to delivery process starts with a 3D layout and a quote within 48 hours, and the room sits inside that layout rather than being fitted afterwards.

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FAQ

How much revenue should one party room produce?

At a $361 average receipt and four slots a day sold at weekends only, one room produces about $12,800 a month across 35 bookings. Add two weekday evening slots and the same room reaches about $16,000. The number scales with slots, not with room size, which is why a second room beats a bigger one.

What percentage of trampoline park revenue comes from birthday parties?

At the Airtopia park in McAlester the party line was 5.5% of total revenue in July 2026, against 34.1% for food and 25.6% for general admission. Treat 5% to 10% as a working range for a park with one or two rooms, and note that a further 11.7% of that park’s revenue was not assigned to any category, so the share could be higher.

How many birthday parties can one room host in a week?

Eight on weekends alone, if a slot is a two-hour party plus a 30-minute reset and the park trades ten hours a day. Four slots fit into a Saturday and four into a Sunday. Weekday evenings add two more per day without competing for weekend demand.

Is a private party room worth the floor space?

On rent alone, yes: 400 sq ft at the national retail average costs about $9,900 a year against roughly $160,000 of party revenue. The real cost is the alternative use of that floor and the host hours in months when parties are not selling. Compare the second room against a climbing wall or extra cafe seating, not against an empty corner.

How many guests should a party package include?

Ten is the common base in the United States and the United Kingdom, with extra guests charged at $25 to $30 each. A 12-foot table seats 15 children comfortably. Price the base at ten and let the per-guest rate carry the growth, because food cost scales with headcount while host hours do not.

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Sources

1. Lelantos Holdings, “Lelantos Holdings Reports $243,079 in Unaudited Revenue for McAlester’s First Full Month of Operations”, 13 August 2026 — lelantosholdings.io
2. Urban Air Adventure Park, Port Richey FL, birthday party packages and private room pricing, accessed 24 October 2026 — urbanair.com
3. Urban Air Adventure Park, birthday party FAQ on table capacity and party schedule, accessed 24 October 2026 — urbanair.com
4. AirHop Adventure and Trampoline Park, Bristol, party packages effective 1 September 2026, accessed 24 October 2026 — airhop.co.uk
5. Galaxy Fun Park, birthday party packages, accessed 24 October 2026 — galaxyfunpark.com
6. CBRE Research, “Q2 2026 U.S. Retail Figures”, 29 July 2026 — cbre.com
7. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, recreation workers (39-3091) — bls.gov
8. ExchangeRate-API, GBP to USD reference rate, 24 October 2026 — exchangerate-api.com