Trampoline Park Membership Math: 0.5 to 1.3 Visits a Month

Sky Zone in Pembroke Pines, Florida lists its Elite membership at $35.99 a month. Urban Air in Denton, Texas sells unlimited monthly visits for $14.99. The gap between those two numbers is not a rounding error. It is two opposite theories of how a trampoline park earns recurring revenue, and each theory can be reduced to a single division.

Divide each chain’s monthly membership list price by the walk-in price of the closest equivalent session. Urban Air’s number comes out at 0.50. Sky Zone’s Elite tier comes out at 1.29. One chain prices its trampoline park membership at half a single visit; the other asks a family to come about one and a third times a month before the pass starts saving them money.

This article works through that calculation with the published list prices from both parks, adds a third data point from an operator that reports realized membership revenue every month, and ends with decision rules you can apply to your own price sheet. All figures are US list prices as displayed on November 1, 2026, in US dollars.

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1. The Price Sheet, Side by Side

Both chains publish their full ticket and membership menus on their park pages, which makes a direct comparison possible. Table 1 reproduces the published options without adjustment.

Three structural differences stand out before any calculation. First, the walk-in products differ: Sky Zone’s standard pass buys 90 minutes while Urban Air’s daily ticket is open-ended, so the comparison in this article always pairs a membership against the closest equivalent session rather than against a different product. Second, Urban Air applies one price to every age and adds a cheaper Shorty tier under 40 inches, while Sky Zone publishes one price for jumpers and leaves the rest to the front desk. Third, Sky Zone caps its top-tier members at 120 minutes on weekends, a deliberate peak-protection move that Urban Air handles differently, through a capacity clause discussed in Section 3.

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2. The Break-Even Formula and What It Returns

The core calculation is one line. For any park, the question a family actually asks is: how many visits a month does the membership cost less than paying the walk-in price each time?

Break-even visits per month = membership list price ÷ walk-in price
                              (of the closest equivalent session)

Annual effective monthly cost = annual pass price ÷ 12

Applying the formula to each published product produces Table 2.

Two members of this table deserve a second look. The Sky Zone annual pass converts to $12.50 a month, which is cheaper than any monthly option the chain itself sells, including its own Basic tier. And Urban Air’s monthly membership breaks even at exactly half a visit, which is not a coincidence: the park page states the membership costs half the daily ticket, and $14.99 is precisely half of $29.99.

The same halving logic runs through Urban Air’s entire ladder. A child under 40 inches pays $14.99 daily, which is half of $29.99. The Shorty membership is $7.49 a month, which is half of $14.99. The parent add-on follows the same pattern. Whatever process set these numbers did so top-down from the daily ticket, not bottom-up from cost.

One more check before moving on: Urban Air’s own advice to guests is that a membership makes sense if a family plays “more than six times a year.” Six visits at $29.99 comes to $179.94. Twelve months at $14.99 comes to $179.88. The marketing tip and the arithmetic agree to within six cents, which suggests the six-visit line was derived from the price ratio rather than from visit data.

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3. Urban Air’s Bet: Recurring Revenue at Half a Ticket

Pricing an unlimited membership at 0.5 visits a month is an aggressive position. A member who shows up once every two months is already unprofitable on ticket revenue alone. The model only works if the membership acts as a customer-acquisition device and the margin comes from somewhere else.

The Denton price sheet shows where that “somewhere else” is. Membership includes one pair of socks on the first visit only, so every subsequent visit still involves a sock purchase or a re-wear decision. Parent memberships at $7.49 and Shorty memberships at $7.49 convert one paying child into a paying family. And the fine print reserves the park’s right to manage capacity: a guest asked to exit because of capacity limits receives a complimentary return pass valid within 30 days, which protects the in-park experience without capping sales.

The economics of this model place the entire burden on ancillary spend per member. Food and beverage, arcade, parties, and retail have to carry members whose ticket contribution rounds to zero. That is why the same page pushes food deals and birthday benefits as membership perks. If you copy the 0.5 ratio without a point-of-sale system that flags member visits and tracks what each member spends beyond admission, you will not know for a year whether the model is working, and the repair will be a price increase on your most loyal customers.

Boundary: Urban Air has not published average member visit counts, member churn, or ancillary spend per member. This section describes the published price architecture and its requirements, not the chain’s realized results.

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4. Sky Zone’s Bet: Perks Instead of a Discount

Sky Zone’s monthly tiers sit above the walk-in price, at 1.11 and 1.29 visits to break even. A membership at this ratio cannot sell itself on savings from a single visit. It has to sell on frequency and on perks, and the Pembroke Pines menu shows both levers.

The frequency lever is time: Basic grants 90 minutes every day, and Elite grants unlimited weekday access. The perk lever is a bundle of discounts, including 20 percent off the Fuel Zone café, 20 percent off parties, access to members-only events, and for Elite, the Little Leapers toddler program. Note what these perks have in common: each one converts a member visit into an ancillary transaction, but at a discount. Sky Zone accepts a lower margin on café and party purchases in exchange for giving members a reason to return, rather than giving up ticket revenue the way the half-price model does.

Two restrictions in the same menu reveal the franchise logic underneath. A membership is valid only at the park where it was signed up, which keeps recurring revenue inside the franchise that earned it. And the top tier caps weekend access at 120 minutes, which protects the Saturday yield that walk-in traffic and parties generate. A park that sells unlimited Saturday access to its densest user group would be discounting exactly the hours it can least afford to discount.

The risk profile of this model is the mirror image of Urban Air’s. Ticket yield is protected, but adoption depends on families actually visiting 1.3 or more times a month, month after month. If your park sits 30 minutes’ drive from its target households, that frequency assumption is hard to meet, and a membership priced above the walk-in rate will simply not convert.

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5. The Annual Pass Undercut: $12.50 Against $30.99

The strangest number on the Pembroke Pines sheet is not on the membership menu at all. The 2027 Annual Pass, branded as a holiday product, costs $149.99 and grants two hours of daily play through the end of 2027. Spread over twelve months, that is $12.50 a month for a product that allows more weekend time than the $30.99 Basic monthly membership, which limits holders to 90 minutes a day.

Look at the two products side by side and the annual pass dominates its own monthly sibling on price, on daily allowance, and on perks, which include a 50 percent glow discount that the Basic tier lacks. The only column where Basic wins is commitment flexibility: the annual pass is a prepaid lump sum, while the membership cancels with three business days notice.

There is a coherent rationale for this apparent inconsistency. A prepaid annual pass is a cash-flow instrument: the park collects $149.99 today for visits that mostly happen in the first quarter of the pass year, and a share of pass holders will under-use the product entirely. Theme parks have run this trade for decades. The trade-off is yield dilution, because every annual pass sold at $12.50 effective monthly is a Basic membership not sold at $30.99. Whether the trade pays depends on what the prepaid cash does for you between December and March, which is a balance-sheet question, not a pricing question.

For an independent operator, the lesson is narrower and more useful: when you add an annual product, price it against your own monthly tier deliberately, and decide in advance how much of your monthly base you are willing to convert to the cheaper effective rate. Sky Zone’s sheet shows the annual product below the monthly one; that can be intentional, but it should never be accidental.

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6. What the Realized Numbers Say: Airtopia’s $14.66 Member Month

List prices are offers. The only US operator currently publishing what memberships actually earn per month is Airtopia, the five-park group owned by Lelantos Holdings, which discloses revenue by category in monthly releases. Our earlier analysis of those releases tracked the booked-revenue share across July and August; the membership line is worth revisiting here because it lands so close to Urban Air’s list price.

In July, membership revenue was 12.8 percent of the five-park total, and dividing that category revenue by the reported active-member count implied roughly $15.83 of membership revenue per active member per month. In August, the share rose to about 13.7 percent and the implied per-member figure moved to roughly $14.66. Both figures are derived from company-reported category totals, and the company states that its category figures cannot be added together, so these are shares and per-member averages only.

Now put the three numbers in one row: Urban Air lists a monthly membership at $14.99, Sky Zone’s entry tier lists at $30.99, and Airtopia’s realized membership revenue runs about $14.66 per active member. The Airtopia figure is not a list price and not directly comparable, since it divides total membership revenue by active members rather than reading a menu. But it shows where a five-park operator’s membership book actually clears, and it sits almost exactly on Urban Air’s price point rather than on Sky Zone’s.

The gap between a list price and realized per-member revenue is where two hidden variables live: utilization and churn. If members visit often, per-member revenue should be pulled up by add-ons; if members lapse, the average falls. Airtopia reported 99.6 percent membership retention in McAlester’s first 30 days, which flatters the average. Neither chain publishes average visits per member per month, so the utilization question stays open, and Section 7 returns to it.

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7. What the Data Does and Does Not Show

This analysis rests on public price sheets, which is also its limit. Six boundaries are worth stating explicitly.

One park per chain Sky Zone franchises its parks, and pricing varies by location. The chain itself states that a membership is valid only at the home park, which means a price gathered in Pembroke Pines says nothing binding about Chicago or Manchester. Urban Air locations are also individually priced. Treat both sheets as examples of architecture, not as chain-wide rates.

The comparison sessions differ The break-even ratios pair each membership with the closest published equivalent, but the products are not identical. Urban Air’s $29.99 ticket is all-day; Sky Zone’s $27.99 pass is 90 minutes. If a Sky Zone family would otherwise buy the $39.99 all-day pass, the Elite break-even drops to 0.90 visits. The ratio moves with the reference product, which is why Section 8 tells you to compute it against your own most common ticket, not against a chain’s.

Socks and tax sit outside the sheet Both parks require grip socks, sold separately at Sky Zone and included only on the first member visit at Urban Air. List prices also exclude sales tax, which varies by state. Real transactions run a few dollars above the sheet, and our earlier analysis of prepaid pass pricing shows how much those extras move the annual cost of a pass.

No utilization data exists in public Neither chain publishes average member visits per month, churn, or ancillary spend per member. The Airtopia per-member figures are derived from unaudited company releases and carry a zero-churn simplification, which we flagged when first computing them. Anyone who quotes you an industry-standard member visit rate is estimating.

Pricing is not outcomes Nothing in this article shows that one model outperforms the other. Two chains with different real-estate footprints, demographic bases, and food and beverage capacity can rationally hold opposite price ratios. Observing that Urban Air prices lower and expands quickly does not establish that the low price caused the expansion.

A snapshot, not a series All figures were captured on November 1, 2026. Park-level pricing changes with promotions, and the Sky Zone annual pass is explicitly a holiday-window product. Recompute against live pages before using any number here in a business plan.

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8. Decision Rules for Your Price Sheet

The two chains mark the ends of a range, and the range itself is the finding: an unlimited trampoline park membership can be priced anywhere from 0.5 to 1.3 times the walk-in rate and still make sense, depending on what the rest of the business looks like. Four rules follow.

Rule 1: compute your ratio before you pick a model. Take your most-sold walk-in ticket and divide your candidate membership price by it. If the result is under 1.0, you are running an acquisition model and every member must be trackable in your point-of-sale system with their ancillary spend. If it is over 1.2, you are running a yield model and the product will live or die on visit frequency near your location.

Rule 2: match the ratio to your ancillary engine. The half-price model requires food, beverage, arcade, and party revenue per member to be measured from day one. If your café is a fridge and a register, the 0.5 ratio transfers admission margin to members and gives you nothing back. The perk model is more forgiving, but only if you actually build the perks: a members’ night or toddler session costs staffing before it earns loyalty.

Rule 3: price the annual product against your monthly tier, on purpose. Decide the effective monthly rate you are willing to accept for prepaid cash, and cap the conversion share if the dilution hurts. The formula is one line: annual price ÷ 12, compared with your monthly tier. If the annual lands below the monthly, as it does on Sky Zone’s sheet, that is a cash-flow decision, and it deserves to be written down as one.

Rule 4: protect peak hours in the product design. Both chains do this, in different ways: Sky Zone caps Elite members at 120 weekend minutes, and Urban Air’s capacity clause converts overflow into return passes. An unlimited promise without a peak mechanism is the fastest way to let your densest users degrade the experience your walk-ins paid full price for.

For operators planning a new build, membership structure belongs in the design phase, because the answer changes the facility. A toddler program like Little Leapers needs a toddler zone that is physically separate; a family-membership model needs parent seating and sightlines that a layout planned only around walk-in throughput may not have. When you request a design and quote from an equipment supplier, state the intended membership ratio at the same time, and the zone mix will follow from it.

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9. Summary: Three Numbers to Track From Day One

The published sheets reduce to three numbers, and each one maps to a line on your own dashboard.

First, the break-even ratio: membership price ÷ walk-in price, somewhere between 0.5 and 1.3 in the current US market. Second, the effective monthly rate of any annual product: annual price ÷ 12, which on one chain’s own sheet undercuts its monthly tier by about 60 percent. Third, realized revenue per active member, where the only monthly-disclosing operator in the sector runs about $14.66, close to the half-price list model.

None of these numbers tells you what to charge. Together they tell you what to measure, and the measurement, not the menu, is what the membership decision actually turns on. A park that knows its members’ visit counts and ancillary spend can move its ratio in either direction with evidence; a park that guesses will find out from a churn spike six months too late. The same discipline applies across the attendance break-even that covers the whole cost base: one formula, your own data, no borrowed averages.

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FAQ

How much does a trampoline park membership cost in 2026?

Published US examples range widely. Sky Zone’s Pembroke Pines park lists a Basic monthly membership at $30.99 and an Elite tier at $35.99, while Urban Air’s Denton park lists unlimited monthly visits at $14.99. Both are single-park list prices as displayed on November 1, 2026, and franchised parks set their own rates, so check the page of the park you plan to visit.

How many visits a month does a trampoline park membership pay off?

Divide the membership price by the walk-in price of the closest equivalent session. Against a $27.99 90-minute pass, Sky Zone’s Basic tier breaks even at 1.11 visits a month and Elite at 1.29. Urban Air’s $14.99 membership against a $29.99 all-day ticket breaks even at 0.50 visits, meaning a single visit every two months already covers the fee.

Why is Urban Air’s membership cheaper than Sky Zone’s?

The two chains are running different models. Urban Air prices its membership at half a single visit, which maximizes sign-ups and shifts the margin to food and beverage, parties, and family add-ons. Sky Zone prices above the walk-in rate and sells the membership on perks, including 20 percent off café purchases and parties, plus members-only events. Neither approach is automatically better; each demands different supporting operations.

Do trampoline park memberships include grip socks?

Usually not beyond the first visit. Urban Air’s Denton page states that a membership includes one pair of socks on the initial visit only. Sky Zone requires its SkySocks for jumping and sells them in the park, and used socks can be re-worn if they are in good condition. Budget for socks as a separate line when comparing membership deals.

Should a new park launch a monthly membership or an annual pass first?

Decide with two numbers. A monthly membership builds a recurring base and can be repriced or retired quickly, which suits a park still learning its demand curve. An annual pass pulls cash forward and suits a park with a stable season pattern, but it dilutes yield if its effective monthly rate undercuts the monthly tier, as Sky Zone’s $149.99 pass does against its $30.99 Basic plan. Most operators we speak with run the monthly product first and add the annual pass once visit patterns are known.

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Sources

1. Sky Zone Pembroke Pines, “Tickets + Memberships” park page, list prices as displayed November 1, 2026 — skyzone.com/pembrokepines/ways-to-play
2. Sky Zone Pembroke Pines, “Memberships” page, tier details and cancellation terms, November 1, 2026 — skyzone.com/pembrokepines/memberships
3. Sky Zone, 2027 Annual Pass product page, November 1, 2026 — skyzone.com/annual-pass-2027
4. Urban Air Denton TX, park page with ticket and membership pricing, as displayed November 1, 2026 — urbanair.com/texas/denton
5. Lelantos Holdings, “Reports $1.13 Million in August Revenue as Party Bookings Climb 24% Month-Over-Month Across Five Airtopia Parks”, September 15, 2026 — lelantosholdings.io/press
6. Lelantos Holdings, “Reports $1.26 Million in July Revenue Across Five Airtopia Parks”, September 4, 2026 — lelantosholdings.io/press
7. Xventure Tiong Bahru, Singapore, published ticket ladder ($33 for two hours, $9 for a third hour), referenced for session-length pricing contrast — xventurepark.com/outlets/tiong-bahru-plaza