Inside Oxygen’s £30 Half-Term Pass: Trampoline Park Pricing
Oxygen Activeplay is selling five one-hour trampoline sessions for £30 this school holiday. The October Half-Term Pass runs from 17 October to 1 November 2026 at every Oxygen park in the UK except Crawley, and the operator marks it as its “best deal” on its own offers page.
On its own, that is family-news content. Read it as an operator instead and the pass becomes a small pricing textbook: a discount of roughly 60 percent that is engineered to protect full-price capacity, a bundle built to monetise the emptiest hours of the day, and a one-night event that manufactures a new peak instead of cutting the old one.
This article takes the published numbers apart. It shows what the pass actually pays per hour, why the restrictions matter more than the headline discount, and what a trampoline park owner who is building or running a venue can legitimately copy from the scheme.
Every figure here comes from Oxygen’s own offer pages and three independent write-ups, all listed in Sources. Where a number is derived rather than published, the derivation is shown in full.
1. What Oxygen Is Selling in October: Five Offers, One System
The pass is not a standalone promotion. It sits on top of a stack of five offers, each aimed at a different slot in the day or a different segment of the family budget. Oxygen’s booking selector lists fourteen parks, and the campaign covers all of them except Crawley, the park the chain opened on 16 October 2026 inside a former gym at Crawley Leisure Park. We examined that building conversion in detail in our walkthrough of the Oxygen Crawley park.
| Offer | Price | What it includes | Slot it targets | Validity |
|---|---|---|---|---|
| October Half-Term Pass | £30 | Five 60-minute Open Play sessions, one per day, per child, ages 4 and over | The whole 16-day school break | 17 Oct – 1 Nov, all parks except Crawley |
| Afternoon Pass | £15.95 | 90 minutes of Open Play, a kids meal and a slush, from 4:30 pm | Post-school, pre-dinner trough | Half term only, not Wednesdays or Sundays |
| Monster Mash Bash | £19.95 | Two hours of Open Play, themed games, a chicken box and unlimited squash | Friday 30 October, 6–8 pm | One night only |
| Play Together ticket | 4 for the price of 3 | Four 60-minute Open Play sessions for the cost of three | Siblings and friend groups | Year-round |
| Kids VIP Meal Deal | £5 (down from £6) | A kids meal, a drink and an ice cream or fruit bag | Food attach at any session | October |
Look at the stack as a whole and the design intent is visible. The pass owns the whole break at a deep discount. The Afternoon Pass owns the weekday late afternoon. The Monster Mash Bash owns one premium evening. The Play Together ticket lifts group size without touching the headline price. The meal deal lifts food attach across everything else. Five products, five different jobs, one calendar.
2. The £30 Pass Arithmetic: £6 a Session, 10p a Minute
The core arithmetic is simple, but it is worth writing down because every derived figure later in this article rests on it. Price per session is £30 ÷ 5 = £6.00, which is £0.10 per minute across 300 minutes of play. Five single sessions at the £14.95 list price cost £74.75 in total, so the discount is 1 − (£30 ÷ £74.75) = 59.9 percent.
| Line | Value | Where it comes from |
|---|---|---|
| Sessions included | 5 × 60 minutes | Oxygen offer page |
| Pass price | £30 | Oxygen offer page |
| Price per session | £6.00 | £30 ÷ 5, derived |
| Price per minute | £0.10 | £30 ÷ 300 minutes, derived |
| Typical single 60-minute price | about £14.95 | Money to the Masses listing |
| Cost of 5 single sessions | £74.75 | £14.95 × 5, derived |
| Discount at that list price | 59.9% | 1 − (£30 ÷ £74.75), derived |
| Break-even visit count | the 3rd visit | 2 singles cost £29.90, just under £30, derived |
There is one tension worth naming. Oxygen’s own campaign page claims you “save over 64%”. At the £14.95 single-session figure reported by Money to the Masses, the discount works out at 59.9 percent, not 64. For the official claim to hold, a 60-minute session at some parks would have to list at about £16.67, because £6 ÷ (1 − 0.64) = £16.67.
Both statements can be true at once: Oxygen prices by park, and the Wilmslow listing discussed below implies a 60-minute session there costs about £13.95. The chain-wide discount is therefore somewhere between roughly 57 and 64 percent depending on the park. Oxygen has not published a per-park price list in the sources reviewed, so we treat the saving as a band rather than a single figure.
From the buyer’s side, the pass pays for itself on the third visit. Two single sessions cost £29.90, a few pence under the pass price, so visits one and two are effectively full price and visits three to five are where the saving lives. From the operator’s side, that means the pass is priced to be attractive mainly to families who were already planning multiple visits in the break, which is exactly the demand a holiday week generates.
3. The Rules Do More Work Than the Discount
A 60 percent discount sounds reckless until you read the terms and conditions, where the actual engineering sits. Four rules carry the load.
One session per day The pass entitles one child to up to five sessions during the break, with only one session usable per day. This caps total redemption at five visits, but more importantly it stops a pass holder from occupying two weekend peak slots in a single day. The deep discount can only ever touch one session per customer per day.
One pass per child, non-transferable Passes cannot be shared, transferred or refunded. A family with three children buys three passes, so a £30 headline becomes £90 of committed revenue per household. It also rules out resale or lending, which would otherwise turn a children’s pass into a discount currency for adults.
Ages 4 and over The pass excludes under-4s. That is not an oversight. Oxygen sells separate Toddler Play and Peaceful Play sessions, so the youngest cohort keeps a dedicated, quieter product with its own pricing, and the discounted Open Play inventory is not given away to a segment that uses equipment differently. For the safety side of age separation, see our overview of trampoline park safety standards.
Booking required, subject to availability Sessions can fill up, and pass holders must book each visit in advance. This is the quietest but most valuable rule: it converts a discount into data. The operator sees occupancy per session days ahead, can close sessions as they fill, and can protect walk-up capacity at full price. A discount without a booking gate is a discount on the whole park; a discount behind a booking gate is a discount on surplus inventory only.
The pattern to remember: the pass sells cheap hours without ever repricing expensive hours. The price is public; the scarcity rules are what make the price survivable.
4. The Afternoon Pass Prices the 4:30 pm Trough
The Afternoon Pass is the most interesting line in the stack because of what it includes, not what it costs. For £15.95 a child gets 90 minutes of Open Play from 4:30 pm, a kids meal and a slush. It is not usable on Wednesdays and Sundays, which itself is a tell: those are the two days when late-afternoon demand apparently does not need subsidising.
Visit Chester & Cheshire’s Wilmslow listing describes the pass as “just £2 more than a 60-minute session”. That implies a 60-minute session at Wilmslow lists at about £13.95. So the marginal £2 buys an extra 30 minutes of play, a meal and a slush. Value the food at Oxygen’s own advertised £5 meal-deal price and the 90 minutes effectively sell for £10.95, which is £7.30 per hour, about 49 percent of the £14.95 single-session baseline used in section 2.
That looks like a brutal haircut until you ask what the 4:30 pm weekday slot earns without it. School-day late afternoons are the thinnest hours on a trampoline park’s clock: the after-school crowd has not decided on dinner, parents are commuting, and open jump capacity sits idle. The Afternoon Pass does not discount that idle capacity. It bundles it with food, sells it in advance, and moves a meal that might not have happened into the window. The per-hour figure falls; the per-square-metre figure for that hour of the building rises.
| Offer | Price per hour | Notes |
|---|---|---|
| Single 60-minute Open Play | £14.95 | The list-price baseline, secondary listing |
| Half-Term Pass session | £6.00 | 40% of the baseline, capped at 5 visits per child |
| Afternoon Pass, all-in | £10.63 | £15.95 ÷ 1.5 hours, includes meal and slush |
| Afternoon Pass, play only | £7.30 | £15.95 − £5 meal value = £10.95 ÷ 1.5 hours, derived |
| Monster Mash Bash, all-in | £9.98 | £19.95 ÷ 2 hours, includes food, one evening only |
5. Event Nights Create Inventory Instead of Discounting It
The Monster Mash Bash on Friday 30 October, 6–8 pm, costs £19.95 including a chicken box and unlimited squash. That works out at £9.98 per hour, cheaper per hour than a standard session. On paper it looks like another discount. It is the opposite, and the difference matters for anyone planning a park’s calendar.
A standard 60-minute Open Play session is daytime and early-evening inventory that the park already sells every day. Cutting its price trims revenue on hours that would have sold anyway. The Bash is different on both axes: it occupies a Friday night slot that general open play does not normally cover, and it sells a themed programme, costume culture and games rather than the same floor with a lower number on the ticket. Two hours of programming plus food is a different product, and a different product can carry a different price without disturbing the price list around it.
The general rule an owner can extract from it: discounting cuts the price of inventory you already sell, while programming creates inventory that did not exist. Oxygen’s October calendar holds one such night. That frequency is deliberate. A premium event every week would stop being premium; one per seasonal window gives families a date to book towards and gives the operator a full-price anchor against which every other October offer reads as good value.
6. What a Trampoline Park Owner Should Copy
Oxygen is a 14-park chain with a mature booking system, and a single-site owner cannot lift the scheme wholesale. Four components, though, are portable at almost any scale.
Map the school calendar, not the holiday The whole October stack hangs on a specific demand trough: the UK autumn half term. Other markets have different calendars, and a park in a market with a different term structure should price against its own empty week, not against a generic October. The offer shape, five prepaid sessions across a fixed window with a once-a-day cap, transfers to any school break.
Cap and count every bundled visit The once-a-day rule, the per-child rule and the booking gate are what turn a 60 percent discount into a controlled release of surplus capacity. If your booking software cannot enforce a per-day redemption cap or close a session at a set occupancy, fix that before you launch any deep bundle. Get it wrong and you cap yourself at pass-price revenue during the very hours that pay the rent.
Size the food operation for the bundle The Afternoon Pass only works because a kids meal and a slush can be pushed per child in a compressed 4:30 pm window. That is a servery and staffing decision made during design, not a pricing decision made in October. Owners planning a park should treat the F&B line as part of the trough strategy and size the kitchen for bundled throughput, not just for birthday parties.
Choose attractions that re-theme cheaply The entire campaign is Halloween theming laid over existing equipment: the same trampolines, airbags and dodgeball zones with seasonal signage, lighting and games. Interactive screens and simple theming systems make that swap a two-day job rather than a refit. When selecting equipment, favour attractions whose content can change by season; our trampoline park accessories range is built around exactly that logic.
One more constraint sits underneath all of this: 60-minute sessions sold through capped bundles only work if the floor can absorb the booked volume. Session turns, zone capacity and the ratio between jump space and support space are fixed at design time. Our breakdown of a 22,000 sq ft (about 2,044 m²) trampoline park layout shows how those ratios work in practice.
7. What We Do Not Know: The Yield Trade-Off, Stated Honestly
Nothing in Oxygen’s public material says how well this scheme performs. The operator has not published pass volumes, redemption rates, meal-deal attach rates, or any measure of whether the pass raises or lowers revenue per visit across the break. We are not going to invent a conversion rate, and any consultant who quotes you one for a scheme this fresh is guessing.
The per-hour figures also carry wider error bars than the table suggests. The £14.95 single-session price is a secondary listing, not an official tariff. The £13.95 Wilmslow figure is derived from one sentence in a tourism-board listing. The official “save over 64%” claim implies list prices up to about £16.67 somewhere in the chain. Treat every per-hour number above as a range with a centre of gravity, not a fact.
And the trade-off deserves a plain statement. A pass holder who uses all five sessions at weekend peak times pays £6 per hour for inventory that lists near £15. Multiply that across a few hundred passes and the scheme would be ruinous, which is precisely why the once-a-day cap, the per-child rule and the availability gate are not small print. They are the product. The discount is just the price of the product.
It is also worth separating this instrument from a membership, because the two get confused in operator planning. A half-term pass is a prepaid bundle with a hard expiry: it pulls forward demand the operator would partially capture anyway, and it expires. A membership is a recurring commitment that smooths cash flow across months. We compared the membership model against real operator data in our analysis of trampoline park membership pricing, and the two schemes do different jobs: the pass buys occupancy in a defined trough, the membership buys retention across the year.
8. Three Things You Can Do Today
1. Find your own half term. Pull the school calendar for your catchment, identify the week with the weakest weekday occupancy, and design one prepaid bundle around it: five sessions, a fixed window, one visit per day. Price it at 50 to 60 percent of a single session and let the booking gate, not the price, control the volume.
2. Price the trough separately from the peak. List the late-afternoon weekday slot as its own product, bundled with food, before you discount anything else. If the bundle works, the peak never needs a haircut.
3. Reserve one premium night per season. Pick one evening per seasonal window, add a programme and food, and hold its price at or above the standard session rate. Everything else in your calendar then reads as a deal against it.
If you are planning a park and want the zone ratios, session capacity and food-service footprint sized for this kind of calendar-based pricing from day one, talk to us about your project. We design the floor around the revenue model, not the other way round.
FAQ
How much does the Oxygen October Half-Term Pass cost?
£30 for five 60-minute Open Play sessions, which works out at £6 per session. One session may be used per day between 17 October and 1 November 2026, weekends included. Each pass covers one child aged 4 or over and cannot be shared. The pass is sold at every Oxygen park except Crawley.
Is a holiday pass the same as a trampoline park membership?
No. A holiday pass is a prepaid bundle with a fixed window and a hard expiry, designed to fill a specific trough such as a school break. A membership is a recurring monthly commitment that spreads cash flow across the year and targets visit frequency rather than a single week. Operators usually run both, but they serve different jobs and should be priced against different baselines.
Why do trampoline parks discount school-holiday sessions so deeply?
Because a holiday week changes the shape of demand rather than its size: weekdays are busy but evenings and early afternoons run empty, and family budgets stretch across many visits. A capped pass converts that pattern into prepaid, booked visits at £6 per hour instead of idle capacity, while the once-a-day rule and booking gate protect the full-price weekend hours from cannibalisation.
What is the Oxygen Afternoon Pass and when can you use it?
It costs £15.95 and includes 90 minutes of Open Play from 4:30 pm plus a kids meal and a slush. During the October half term it is available every day except Wednesdays and Sundays. Valuing the food at Oxygen’s own £5 meal-deal price, the play time inside the bundle works out at about £7.30 per hour.
How should a new trampoline park price its seasonal sessions?
Start from the local school calendar and the hour-by-hour occupancy curve, not from competitors’ price lists. Give the weakest weekly slot its own bundled product, cap redemptions per day, require advance booking, and keep at least one premium programmed night per season at full price. There is no universal discount threshold; the right number depends on your list price, your fixed costs and how empty the target hours actually are.
Sources
- Oxygen Activeplay, “October Half-Term Pass”, official offer page, offer valid 17 October – 1 November 2026, accessed 23 October 2026 — oxygenactiveplay.co.uk/offers/october-half-term-pass
- Oxygen Activeplay, “October Half Term” campaign page (save-over-64% claim, Afternoon Pass, Monster Mash Bash, £5 Kids VIP Meal Deal), accessed 23 October 2026 — oxygenactiveplay.co.uk/october-half-term
- Oxygen Activeplay, “Events & Offers” index page (offer expiry dates and park exclusions), accessed 23 October 2026 — oxygenactiveplay.co.uk/offers
- Money to the Masses, “Deals of the Week” (single 60-minute Open Play session listed at about £14.95), accessed 23 October 2026 — moneytothemasses.com
- Visit Chester & Cheshire, “October Half Term at Oxygen Wilmslow”, event listing for 24 October – 1 November 2026 (Afternoon Pass priced £2 above a 60-minute session), accessed 23 October 2026 — visitcheshire.com
- 5 Things To Do Today, “5 Reasons to Get the Oxygen Activeplay October Half Term Pass in London”, 29 September 2026 (London parks, Monster Mash Bash 6–8 pm pricing) — 5thingstodotoday.com
- Sussex Express, coverage of the Oxygen Crawley opening at Crawley Leisure Park, 16 October 2026 — sussexexpress.co.uk